Tajan Fine Art‘s latest urban art auction this month ended with another market shift increase for Max Zorn artworks. Originally exhibited at an Amsterdam show in 2015, a 50cm x 70cm unique work sold on the second market for a price three times higher than its original sale.
“I remember that artwork selling to a collector for a certain price, and was amused to see it pop up in the latest Tajan catalog with a high reserve price,” said Audrey Sykes, owner of Stick Together Gallery where Max Zorn is their primary house artist. “It was a beautiful bid, and accurately reflects the Max Zorn primary and secondary market.”
Max Zorn is an artist who uses packing tape as a medium that, when illuminated, reveals subjects and settings with sepia-tones and nostalgic emotion. In the art market, Zorn has seen a steady increase in prices of 20 percent per year on average since Zorn’s first show with Stick Together in Amsterdam, summer 2012. Sykes says the important goal to remember is making sure the entire market demand is met.
“Max Zorn seven years ago was not selling large unique pieces for third-thousand dollars like he is today, but nevertheless he provides artworks in all sizes and series to maintain options for collectors with small, medium and large-scale budgets,” said Sykes.
Max Zorn price points vary depending on size, detail, and uniqueness. His “similar originals” create a wide market, while some pieces will be one-of-a-kind, other will be handmade similar originals of 5 or 10 series for example. “Still handmade, still unique, but more than one will be created on demand to help lower the price.”
“The most important thing for any collector to remember when putting a Max Zorn artwork on auction is to make sure the photo is taken when the artwork is illuminated,” said Sykes. “Why on earth some photos are featuring Max’s work without a light is shocking. Even more shocking is that they still seem to sell.”
Find out more at www.maxzorn.com
– by Jamie Bouwer